Privacy policy
Last updated: October 5, 2026
Alpha Forge Performance operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a shopping experience (the “Services”). Alpha Forge Performance is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify you.
Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
Contact information, including your name, billing address, shipping address, phone number, and email address.
Financial and payment information, including payment card information, transaction details, payment method, payment confirmation, and other payment-related information. Payment information may be processed directly by Shopify or other third-party payment processors.
Account information, including your username, password, preferences, and account settings if you create an account through our store.
Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, as well as information about previous transactions.
Communications with us, including information you provide when contacting Alpha Forge Performance for customer support, questions, order assistance, or other inquiries.
Device information, including information about your device, browser, network connection, IP address, and similar identifiers.
Usage information, including information about how and when you interact with, access, or navigate our website and Services.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you when you make a purchase, create an account, contact us, subscribe to communications, or otherwise provide information to us.
- Automatically through our website and Services, including through cookies and similar technologies.
- From Shopify and other service providers that provide technology, payment processing, order fulfillment, shipping, analytics, customer support, and related business services.
- From business, advertising, and marketing partners where permitted by applicable law.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Providing and Improving Our Services
We use personal information to operate Alpha Forge Performance and provide our Services, including to:
- Process purchases and payments.
- Fulfill and ship orders.
- Process returns, exchanges, cancellations, or refunds.
- Maintain customer accounts.
- Provide order and account notifications.
- Provide customer support.
- Remember customer preferences.
- Improve our website, products, and customer experience.
- Recommend products or services that may be relevant to customers.
Marketing and Advertising
We may use personal information to provide marketing and promotional communications, including email marketing and online advertising, where permitted by law.
We may also use information about your activity on our website to provide more relevant advertising or product recommendations.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.
Security and Fraud Prevention
We may use personal information to:
- Authenticate customer accounts.
- Provide secure payment and shopping experiences.
- Detect, investigate, and prevent fraud.
- Detect illegal, malicious, or unsafe activity.
- Protect Alpha Forge Performance, our customers, Shopify, and other users.
If you create an account, you are responsible for maintaining the confidentiality of your login information and should not share your password or account credentials with others.
Communicating With You
We use personal information to respond to questions, provide customer support, communicate regarding purchases and orders, and maintain our relationship with customers.
Legal and Regulatory Requirements
We may use personal information when necessary to:
- Comply with applicable laws and regulations.
- Respond to valid legal requests.
- Respond to law enforcement or government agencies when legally required.
- Participate in legal proceedings.
- Protect or enforce our rights.
- Enforce our Terms of Service or other policies.
- Investigate potential violations of our policies.
How We Disclose Personal Information
We may disclose personal information to third parties when necessary to operate our business and provide our Services.
This may include:
- Shopify.
- Payment processors.
- Shipping and fulfillment providers.
- Product suppliers and fulfillment partners when required to fulfill an order.
- Information technology providers.
- Website hosting providers.
- Analytics providers.
- Customer service providers.
- Marketing and advertising providers.
- Professional advisors or service providers.
- Government authorities when disclosure is legally required.
We may also disclose information when you direct or authorize us to do so, including when information must be provided to a shipping provider or supplier in order to deliver a product to you.
Personal information may also be disclosed in connection with a sale, merger, acquisition, restructuring, bankruptcy, or similar business transaction involving Alpha Forge Performance.
Order Fulfillment and Third-Party Suppliers
Alpha Forge Performance may use third-party manufacturers, suppliers, print-on-demand companies, shipping providers, and fulfillment partners to manufacture, package, process, or deliver products.
When necessary to fulfill your order, certain customer information may be provided to these partners, including your name, shipping address, contact information, and order details.
These third parties may process information according to their own privacy policies and applicable laws.
Relationship With Shopify
Our website and online store are hosted by Shopify.
Shopify collects and processes certain personal information about your access to and use of the Services in order to provide and improve Shopify’s services.
Information submitted through our store may be transmitted to Shopify and other third parties that may operate in countries different from the country where you live.
Shopify may also process information obtained from your interactions with Alpha Forge Performance and other Shopify merchants in connection with certain Shopify features.
For more information about Shopify’s privacy practices, visit:
https://privacy.shopify.com/en
Cookies and Similar Technologies
Our website may use cookies, pixels, and similar technologies to operate the website, remember preferences, understand website activity, improve our Services, prevent fraud, and provide advertising.
Some cookies may be placed by Shopify or other third-party service providers.
Depending on where you live, you may have the right to control or limit certain uses of cookies or personal information through the privacy settings or privacy choices available on our website.
Third-Party Websites and Links
Our Services may contain links to websites, applications, social media platforms, or other services operated by third parties.
Alpha Forge Performance does not control and is not responsible for the privacy, security, accuracy, or practices of third-party websites or services.
We encourage you to review the privacy policies and terms of any third-party service you use.
The inclusion of a third-party link does not necessarily mean that Alpha Forge Performance endorses that third party or its services.
Children’s Privacy
Our online store and Services are not intended for use by children under the age of majority in their jurisdiction.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you are a parent or legal guardian and believe a child has provided personal information to us, please contact Alpha Forge Performance so that we can review and, when appropriate, delete that information.
We do not knowingly sell or share the personal information of individuals under 16 years of age for purposes defined as a “sale” or “sharing” under applicable privacy laws.
Security and Retention of Information
We take reasonable measures to protect personal information.
However, no website, electronic transmission, storage system, or security method can be guaranteed to be completely secure.
You should avoid sending highly sensitive or confidential information through unsecured communication channels.
We retain personal information for as long as reasonably necessary for purposes including:
- Processing and maintaining customer accounts and orders.
- Providing our Services.
- Maintaining business and financial records.
- Complying with legal obligations.
- Resolving disputes.
- Preventing fraud.
- Enforcing agreements and policies.
Your Privacy Rights and Choices
Depending on where you live, you may have certain rights relating to your personal information.
These may include:
Right to Access or Know
You may have the right to request information about the personal information we maintain about you.
Right to Delete
You may have the right to request deletion of certain personal information.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Data Portability
You may have the right to receive a copy of certain personal information in a portable format.
Right to Opt Out of Certain Sales, Sharing, or Targeted Advertising
Depending on applicable law, you may have the right to opt out of certain uses of your personal information for targeted advertising or activities legally defined as the sale or sharing of personal information.
Where available, these requests may be made through the Your Privacy Choices link provided on our website.
If you visit our website with a recognized Global Privacy Control signal enabled, Shopify may automatically process that signal as an opt-out request where required by applicable law.
More information about Global Privacy Control is available at:
https://globalprivacycontrol.org/
Marketing Communications
If you receive promotional emails from Alpha Forge Performance, you may unsubscribe at any time by using the unsubscribe link contained in the email.
Even if you unsubscribe from marketing communications, we may still send transactional or non-promotional communications concerning orders, payments, customer service inquiries, or account activity.
Exercising Your Rights
You may exercise applicable privacy rights by contacting Alpha Forge Performance using the contact information provided below or through privacy controls available on our website.
We may need to verify your identity before completing certain requests.
Where permitted by law, you may also designate an authorized agent to submit a request on your behalf. We may require verification that the agent is authorized to represent you.
We will not unlawfully discriminate against you because you exercised a privacy right.
For information concerning data processed by Shopify, visit:
https://privacy.shopify.com/en
Complaints
If you have questions or complaints about how Alpha Forge Performance handles your personal information, please contact us using the information below.
Depending on where you live, you may also have the right to appeal a privacy decision or submit a complaint to an applicable data protection or regulatory authority.
International Transfers
Personal information may be stored or processed in countries other than the country in which you live.
Where required by law, appropriate legal safeguards may be used when personal information is transferred internationally.
For transfers involving the European Economic Area or United Kingdom, applicable recognized transfer mechanisms may be used, including Standard Contractual Clauses or equivalent safeguards where required.
Changes to This Privacy Policy
Alpha Forge Performance may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal requirements, technology, or other operational reasons.
When this Privacy Policy is updated, we will update the “Last updated” date at the top of this page and provide additional notice when required by applicable law.
Contact Alpha Forge Performance
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:
Alpha Forge Performance
Email: alphaforgeperformance@gmail.com
Mailing Address:
Alpha Forge Performance
[P.O. BOX Iron Mountain, MI 49801]